Gosnells Celebrates a Decade of Innovation in Honey-Based Drinks
We’re thrilled to celebrate LBA member Gosnells as they mark their 10th anniversary this year, proudly reflecting on a decade of pushing the boundaries of honey-based beverages. Since its launch in 2014, Gosnells has transformed the perception of mead, turning it from a traditional, niche drink into an innovative and accessible option for today’s drinkers.
A Vision Realised
The brand’s journey began with a clear ambition from founder Tom Gosnell: to bring honey-based drinks into the mainstream. “Sparkling nectar isn’t just about celebrating the incredible work of bees; it’s about showing what’s possible when you create drinks that are better for people and the planet,” says Tom. With the recent introduction of 30-litre kegs now available in pubs, Gosnells is closer than ever to achieving that dream. The sparkling, honey-infused drinks have resonated with a broad audience, marking a new era for mead.
A Decade of Transformation
Gosnells has always been at the forefront of innovation, and over the past ten years, its packaging and product offerings have evolved significantly. Initially available in sediment-laden brown bottles, the brand now features bright, vibrant cans that catch the eye and appeal to a wider crowd. Gosnells’ popular HAZY and Raspberry Hibiscus varieties are now available in both cans and 30-litre kegs, with their 75cl bottles reserved for special editions and premium releases like Gosnells of London.
In addition to reimagining their packaging, Gosnells has expanded into the draught market, with over 50 London pubs now serving their Nectars on tap. With stockists such as Portobello Pubs, Laine Pubs, Daisy Green Collection, Brewdog, and Cubitt House, Gosnells has firmly established itself in the on-trade scene, ensuring its meads are easily accessible for consumers across the capital.
Flavour Innovation and Sustainability
Gosnells has always been dedicated to innovation, and this has been a key driver of their success. From experimenting with Hibiscus and Citra hops early on to creating limited-edition meads with ingredients such as coffee, elderflower, and even bananas, the brand has consistently explored new flavour profiles. In 2024, they introduced the Blueberry Velvet, a blueberry-infused nitro nectar that is now available on draught, further expanding their diverse offering.
At the heart of Gosnells’ mission is a commitment to sustainability and biodiversity. The brewery’s Peckham site houses an urban pollinator garden, which supports local bees, while their ‘Sunflower in the Community’ initiative has brought colour and vibrancy to the surrounding area. Gosnells has also shown its dedication to the environment by donating 5p per pint to the Bumblebee Conservation Trust, and in 2024, they achieved B Corp certification, recognising their ongoing efforts to make a positive impact on both people and the planet.
Community Engagement and Collaboration
One of the things that sets Gosnells apart is its love for bringing people together. Over the years, they’ve hosted events like Crawfish Bob’s Louisiana ‘Crawfish Boils’, which have become a highlight of their calendar since 2023. Gosnells has also fostered a spirit of collaboration, working with local and national brands including Kanpai Sake, Cloudwater, and Brewdog to create exciting, innovative offerings that continue to engage and inspire their customers.
As they celebrate a decade of success, Gosnells continues to make waves in the world of craft drinks, cementing their place as one of the most innovative and forward-thinking breweries in London. We look forward to seeing what the next ten years will bring for this trailblazing brand. Congratulations, Gosnells!
